Why did Woodstock become such a celebrated moment in the cultural history of the 1960s? There are several reasons for this. Most commentary has focused on the music and the cultural shifts that accompanied it. Less discussed are the technical and financial reasons for this one event becoming such a symbol of the era. Why was the symbolic moment not the Monterey festival of 1967, an equally important cultural event that has taken a historical 'back seat' compared to Woodstock? As is often the case with many events that become highly symbolic, it was the 'accidental' coming together of technical, financial, musical and cultural factors that made it significant.
The size of the crowd and its generally peaceful nature drew the attention of the mass media during and after the event. There was also the further proliferation of television and technical improvements like the introduction of colour since the Monterey festival. That was the first wave of Woodstock's road to becoming a symbolic moment of the 1960s. That was followed by a very good movie that employed the novel use of hand held 16mm cameras followed by post production editing in the hands of brilliant craftspeople like Martin Scorsese (now the great director) and Thelma Schoonmaker. They also introduced another (at the time) revolutionary innovation of the split screen to feature shots of the musicians from different angles.
The movie was accompanied by a great soundtrack, made possible by the sound engineer Eddie Kramer, who recorded the entire concert on two, state of the art 8 track, one inch, tape recording machines. Kramer is the most important recording engineer the golden era of rock music (working most notably with Hendrix, Led Zeppelin, Traffic, the Beatles and the Rolling Stones). Kramer's work has made possible the several revisions to the official Woodstock recordings. The 40th anniversary release (2009) of the six CD compilation is in many ways a return to Kramer's original recording, minimising the post production filtering that tried to cut out or drastically reduce the extraneous sounds (hiss, popping, clicks, helicopter) that are part and parcel of any live recording. Unfortunately, the filtering in the three record album and a sequel, as well as the later CD releases impoversihed the sound quality of the music, often reducing it to a thin, mono sound when a full spectrum of sound was available from Kramers tapes. The 40th anniversary release gives the listener a much greater appreciation of the musicians who made the rhythm that drove the songs, especially bass and drums. Kramer –still alsive and working- was recently called in by Warner Brothers to mix the Blu-Ray re-release of the Woodstock movie which features 5.1 digital surround sound. Now that would be a treat to experience if you had the equipment at home!
The movie was a great success, winning a huge, audience and an academy award for editing. It featured in cinemas all over the world, allowing many millions to closely experience some of the music from the festival. It was release alongside a with a triple album (and a sequel) that sold in the millions. That way, this particular concert was embedded in the hearts and minds of a generation- another marketing innovation of its time. The albums became a compilation that registered the sound of a generation. Forty years later, with all the nostalgia that comes with growing old, Woodstock came to represent the best years of their lives for the teenagers of the late 1960s, as well as a sonic rediscovery of great music for the generations of the 21st century.
Partly because of the unexpectedly gigantic size of the crowd and the accompanying chaos, the managers lost control of the incoming crowd, turning the event into a 'free' concert. Behind the event (of course) was the financial imperative (for the two New York financiers who took a big gamble on the festival) to make money from a concert that many thought had become a financial disaster. In fact, it did not lose as much money as the producers initially feared, because they failed to take into account ticket sales from regional centres that were retrieved much later (remember, this was the era before networked computers).
This event is a good case study for business school graduates. What began as a minor financial disaster turned out to be such a successful money-spinner that forty years after it occurred, corporations are still profiting from it. Perhaps the major financial lesson from Woodstock is that with careful financial planning and negotiation of contractual arrangements there is no reason why events like this should not have been free in the first place, with profits made from post event sales and the reputation gained from having played there.
Of course, the MOST important thing about Woodstock was the music. The producers of the latest version of Woodstock said that covering the whole three days would take about 30 CDs. Given the 'nostalgia market' (we fifty something's with a bit of spare cash) I would not be surprised if a box set of that proportion would be released sometime before we start fertilising weeds.
Rock music styles begin as regional styles. For example: US west coast styles coalesce around, say, northern West Coast-Seattle (think Hendrix; Nirvana); Central-San Francisco (think all those I list in the next paragraph); Southern-Los Angeles to the Mexican border and beyond (think Beach Boys; Byrds; Ry Cooder; Los Lobos). Most of the musicians that come of out these regional traditions don't get past local fame. The jump to prominence (so that people in such faraway places like Adelaide get to know and love their music) starts with airplay and promotion. A lucky few find their music tied to a major historical event like Woodstock, which bundles their music from a regional style into something new, different and more widespread.
The music of Woodstock brought to prominence a second tier of musicians who were working at the same time as some of the big acts (like Hendrix) and consolidated their music in the minds of the late sixties youth. For example, many of the musicians who created 'The San Francisco Sound', or to be more precise, the Haight-Ashbury sound (Haight-Asbury is an inner suburb of San Francisco) became household names for young people all over the world. The list is impressive: Grateful Dead; Jefferson Airplane; Santana; Sly and the Family Stone; Country Joe and the Fish; Credence Clearwater Revival were among those who played at Woodstock. It also made other musicians like Crosby, Stills Nash and Young a household name. There were also a number of UK musicians who brought their particular musical styles and were suddenly catapulted in the rock music's hall of fame: Joe Cocker most notably, but also Ten Years After, one of the finest blues-rock bands to have come out of the 1960s, as well as the revival of the flagging reputation of The Who. These distinct regional styles were bundled together at Woodstock and were projected into the 1970s music scene all over the world as 'Woodstock Music'.
What is so impressive about this music was its sheer diversity. A blues band like Canned Heat was not just doing covers of John Lee Hooker (they were doing that, including an album with the man himself), they often added a mystical element from the LSD/marijuana culture they were drenched in, even incorporating the Indian musical styles that became associated with the psychedelic era with the blues. Sly and the Family Stone opened up a musical tradition that triumphed in what we call 'cross-over' music (i.e. the merging of rock and soul). Michael Jackson/ Quincy Jones's magnificent 'Thriller' album can be traced back to Sly Stone (and later the band known as Parliament/ Funkadelic). There was also a huge acoustic side to Woodstock: Ritchie Havens; Arlo Guthrie; Country Joe; Melanie; Ravi Shankar; Crosby Stills Nash and Young among others. These are musical names that are still familiar to many people forty years after the event!
In the end, what was important about the music of Woodstock was the evolutionary pathways it opened for the rock music styles that followed. They formed a new set of 'genetic' combinations that allowed completely novel musical styles to evolve into the future. That's the best thing about rock music: it's like a virus that keeps mutating into something different. That's why it still remains the music of the working class. Just when big corporations try to capture the sounds of a generation, it slips from their fingers because a million garage bands out there are mutating some new style that young people love. I wonder if there is there is some sort of lesson for radical left politics here.
Friday, 11 September 2009